ABOUT

Sara Tack is co-founder and EVP at healthcare marketing firm Smith & Jones, a marketing communications agency based in Troy NY, where she is in charge of designing and implementing integrated brand identity systems.

Sara’s 25 years of experience combines a range of local, regional, national and international clients, spanning multiple industries including healthcare, travel and tourism, arts, financial, beverages, education, and business to business for both public and private institutions. Her client list includes: Adidas, Albany Institute of History & Art, Cellular One, Capital Repertory Co., The Chickasaw Nation, Crane & Co., Ellis Medicine, GE, Glimmerglass Festival, Farm Family Insurance, Heineken, Historic Deerfield, Howe Caverns, Hudson Valley Community College, IBM, Legacy Banks, Long Island’s South Shore Bayway, MapInfo, Michelin, Mount Snow, NYS Health Department, NYS Department of State, Pitney Bowes, Planned Parenthood, Proctor’s Theatre, Provident Bank, The Sage Colleges, Silhouette Optical, Union College, Vassar Brothers Medical Center and Windham Mountain. 

Her work has been recognized nationally receiving numerous design and marketing awards including AIGA New York State of Design, American Corporate Identity Awards, Creativity, Aster Awards, Creative Excellence in Business Advertising Awards (CEBA), Graphic Design USA, Best of Show in the Healthcare Advertising Awards, Logo Lounge, Macromedia People's Choice Award, MarCom Awards, The One Show and REBRAND 100.

Ms. Tack’s design work and writing has been published in books and online publications including American Corporate Identity, FuelYourBranding.com, Get Visual Blog Spot, Graphic Design USA, Logo Lounge Book Six and Logo Lounge Masters Library on Typography Book 4.

Since 1996 Sara has served as a lecturer and adjunct professor at Rensselaer Polytechnic Institute in the department of Communication and Media. Additionally she has been a visiting professor at The Maryland Institute College of Art, Skidmore College and taught at Hudson Valley Community College. She teaches courses in identity design, branding, marketing communication design, color theory, typography and 2D animation.

Her personal work explores the materiality of language and communication through typography, and the intersection of the written and spoken word. She has been exhibited worldwide at the Museum of Art at the Dick Institute (Scotland), Nickle Arts Museum (Calgary), Vancouver Video Poem Festival, Centro De La Imagen (Mexico City), The Kitchen (NYC), The Virginia Film Festival and is in the permanent collection of The Herbert F. Johnson Museum at Cornell University.

She holds a BFA in graphic design from Purchase College and an MFA in integrated electronic arts from Rensselaer Polytechnic Institute.