Glimmerglass is a world-class opera company staging inventive musical productions in an acoustically- remarkable theater situated on Ostego Lake in Cooperstown, NY. It’s an amazing summer travel destination; a scenic, natural setting, with grounds that welcome visitors to picnic
Like many other opera companies across the nation their audience was getting older. In order to reach out to younger audiences and build participation I updated and unified their brand identity with a striking, colorful and emotional new look that captures the celebratory spirit of the festival. The messaging "Where the World Stops to Listen" presents Glimmerglass as a place unlike any other: offering inventive musical productions, talented artists, a one-of-a-kind theater, and the delightful, unpretentious atmosphere of the Glimmerglass grounds.
The photographic style uses singular, large, emotional moments from the main stage shows, that allow the colorful season graphics and typography to playfully lead the viewer through the content, while letting the image breathe.
The four palette colors are keyed to represent the four main stage shows of the season and become placeholders for selling the next season when photography is not yet available. The palette is a representation of the summer light one experiences at the Glimmerglass Festival setting. The logo was updated from an older version, that had the "g" locked into the wordmark, to include a quadrant design in the colors of the main stage shows. The wordmark was redesigned and reflects the name change from Opera to Festival incorporating the new brand colors.
Linear graphic treatments were designed to create a festive feeling and represent sound, melody and musical notation. Graphics were given names for easy reference, such as the "Crescendo".