MAPINFO PROFESSIONAL 10 PRODUCT LAUNCH FOR PITNEY BOWES
Pitney Bowes needed a campaign to market worldwide, the release of their software, MapInfo Professional Version 10. The creative brief promised a powerful new user interface, redesigned layer control, enhanced data access and dynamic map output.
The campaign was designed around a drive-to-web-strategy where customers accessed a mini-site to download or order an examination copy of the software. Buyers were encouraged to "judge for themselves" the "power of 10". Our panel of international judges gave MapInfo Professional 10 a perfect 10!
Software packaging with DVD interface, online banner ads, e-mail ads and a mini-site were developed.